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SEO
#crazyaboutseo
Search Engine Optimization, frequently referred to simply as ‘SEO’, is the most effective means of improving traffic in Google search results – or SERPs, as they’re commonly referred to as. It involves a number of on-page and off-page operations, all of which are performed with the purpose of increasing website traffic.
With well-managed SEO, your website can really get ahead in organic search results for specific keywords and phrases that are integral to your business.
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Local SEO
Focus on reaching your nearest clients! Local SEO is what you need if you want to promote your business on a local level so that everyone nearby knows exactly where to look for you.
E-Commerce SEO
Online stores can be pretty lucrative, but unless you know exactly what you’re doing, you may find it hard to find your clients. We definitely know what we’re doing, though, so you can rely on us to drive more people to your E-commerce.
Full technical SEO Audit
Let us get under the hood of your website and find out exactly what could use some tweaking. Thanks to our full technical SEO audit, you can find out what can be done to help your website reach its full potential.
Search Engine Optimisation with Neadoo Digital
As Marketing Manager, or anyone else responsible for your company’s growth, it is your duty to make sure that your clients can find your business in the first place.
It’s quite a layered task and it’s easy to miss certain channels. Have you stopped to consider whether you’ve truly done everything to reach your clients?
Here's a little checklist:
01.
Can you see your website after googling keywords that are the most important for your business?
02.
Do you have a website but have never promoted it online?
03.
Is your website still in the works and you haven’t considered a promotional strategy yet?
04.
Are you unhappy with the current traffic and conversions of your website/e-commerce?
05.
Would you like expand your business to new markets and increase your company revenue?
06.
Do you want to become a leader in your industry?
07.
Are you aware that Google Presence is pretty much mandatory if you want your clients to reach & trust you?
What is Search Engine Optimization?
SEO can be divided into two main categories: local SEO and global SEO. Depending on what reach you’re aiming for with your campaign, you should probably choose one option over the other. Here’s a thought, though: why not do both? If you know what you’re doing, you stand to gain a lot this way.
If you’re lost on which type is better for you to start with, though, Neadoo will help you with our professional advice.
We can offer you help right away, no strings attached! Book your free consultation here. Continue reading if you want to learn more first!
Why should you consider SEO?
01.
Increased online visibility & brand recognition
If you optimize your website, you’re ensuring that it’s getting maximum visibility on the world’s most popular search engine. This also helps build the website’s authority.
02.
Increased website traffic, as well as conversions
These high positions result in an increase in traffic, both for your website and e-commerce. If you make your website easier to locate, you’ll attract more people, increasing the chance of them using your services!
03.
Reaching a very well-defined audience
Your website will appear in Google search results for keywords related to your field of operations. You will exclusively reach people looking for the specific products, services and information you can provide them with.
04.
Long - term results
Utilizing SEO is playing the long game. There’s no going around that fact. It provides you with stable results, but only if you’re willing to wait as much as is necessary. Of course, that’s only if you’re working with experienced specialists who follow the best Google practices. Otherwise, you’d just be wasting your time.
05.
Free website hits
SEO costs money. However, some things are free – such as the act of entering your website. You’ll pay us for the operations we perform and the traffic you receive.
06.
Reliable, unobtrusive form of promotion
Organic search results carry with them a level of prestige that many users appreciate. This form of website promotion feels natural and doesn’t bring to mind any suspicious activities. With so many intrusive ads out there, people really appreciate it when they can be informed that a business they need exists. That’s exactly what they’ll get with organic SEO.
07.
No need to search for clients – they’ll find you!
Thanks to SEO, your site will show up in the search results of potential clients whenever they need your services. SEO is all about pulling the client in instead of pushing your services on them. With the right approach on our part, they will find you.
08.
Unlimited range of promotion
SEO pretty much imposes no limits on you. If you can rank high for keywords, it’ll be visible all over the US, as well as anywhere else around the world.
09.
Result analysis potential
Can you measure the effects of your ads displayed on banners in public spaces, radio ads, or newspaper ads? With SEO, the results are easy to measure thanks to the robust analytics tools that measure traffic alongside its source.
10.
Affordability
SEO is probably the cheapest way of gaining online traffic. For a relatively low cost, your website can show up in searches performed through Bing, Google, etc. Additionally, you have full control over the budget and you can reach a target demographic that is actually interested in your services or products.
11.
Authority
SEO gives you the opportunity to establish your brand as an expert in your particular field. This is all achiever through professionally written content, advice blogs, and social media profiles where you can respond to queries as a business entity.
12.
Brand building, AKA Digital PR
The average percentage of businesses discovered by clients through active internet searches amount to 67%. It is an undeniable fact that SEO is crucial in building your brand’s online presence through obtaining valuable links, as well as overall improving visibility with each potential client visit.
And of course, you can’t really sell your product unless they know you exist.
What does the SEO process look like?
Comprehensive on-site/off-site SEO audit
To make a change for the better, you need to perform a thorough analysis of your website in its current form – that’s what an audit is for. Does the website have any errors? Which areas can we improve upon? How can we adjust it to meet SEO requirements?
This is why we perform audits – we seek out all errors and mistakes so that we can decide on the steps that need to be taken to improve the situation.
Keywords Research | Competition Analysis
Keywords are the means through which users find your website via search engines. We’ll help you create a list of keywords that will do the job. We will check their searchability and competitiveness levels, juxtaposing them against what your competitors are doing with their websites.
Content Planning
Quality content is one of the most underappreciated elements of a good SEO campaign. It has a profound impact on its performance, as well as the company’s overall image. Low-quality content can really hamper your Google search scores, not to mention that poor reading material will simply not sit well with potential customers, driving them away from your website and straight into the arms of your competitors.
On-site Optimization
Optimization is a broad term that covers a number of operations performed over time. These are tried and tested solutions that are guaranteed to benefit your website and your business.
Link building alongside content planning
Aside from SEO operations performed run on the website, we also do other things. Link-building ensures the growth of organic, high-quality links for your website. for example.
Analyze, analyze, analyze
We do our absolute best to make sure that our operations are as comprehensive as possible. We don’t just focus on SEO-related operations because we are aware that the ultimate success of the company depends on many other factors, such as CRO. That’s why we analyze websites from a utility standpoint. We want to make sure it’s easy to use, functional and doesn’t negatively impact your clients.
Measuring efficiency (AKA CRO)
We closely follow the results our clients gain on-line, utilizing a number of independent tools, such as Google Search Console, Google Analytics, and HotJar.
Advice and support | Development Planning
We guarantee professional advice and technical support at every stage of the process.
How are search results constructed?
Google’s first page doesn’t comprise just of organic search results – there are also paid ads, maps, knowledge panels, and various other elements that make up the collective Google AI Algo.
The results marked as “ad” at the very top of SERPs are paid results – or Google Ads. The ad fields used to be located above, under, and next to organic search results before 2016. Nowadays, text-based Google Ads in search results can only appear above and under organic results. The only form of Google paid advertisements that can display to the right of search results are Google Merchant ads. Google maps are indicated by a grey background.
They show up in relevance to local search results and are a separate service. The last two records, marked by a green background, indicate natural search results. The goal of our SEO is to put your website in this area.
Why Neadoo?
01.
We know what we’re doing – we’ve been doing it for years
02.
We only work with the best specialists
03.
We offer clear, unambiguous partnership conditions
04.
We have a friendly attitude, which makes it easy to form tight, responsive partnerships
05.
We know how to pick the best solutions and forms of promotion for you
06.
We are honest and diligent
How does Google determine the order in which websites get displayed?
The Google algorithm takes into account over 200 different factors that determine where your site will land in organic search results. Changes are made to the algorithm almost every day, as confirmed by John Muller from Google’s Search Quality Team:
“Yes, we make changes almost every day.”
As a result, this is a very dynamic environment, and in order to score high in organic search results, you need to take many things into account, including:
- Valuable links
- Website content – particularly its uniqueness, usefulness and keyword density
- UI/UX, Speed and Mobile
- URL and page titles
- Content validity
Of course, this is only a small fraction of the algorithm factors. The vast majority are a carefully guarded Google secret. You can find out more about the Google search engine’s functioning from the Google Search Quality Team:
“I can tell you what they are. It is content and links pointing to your site.”
Andrey Lipattsev
Google Search Quality Senior Strategist
