Pay Per Click (PPC) Management
is a fast and easy way to drive traffic to your website. With it, you can get instant results and it is highly measurable, which means you can improve your results any time by making regular adjustments.

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PPC Varieties

Gmail Advertising

Display and Text Ads

Dynamic Remarketing

Google Merchant

Dynamic Mobile Ads

Call Only Ads

Search Engine Advertisement

YouTube Ads

Remarketing

Google Display Network

The Google Display Network encompasses over 2 million different websites and apps. All of these are a potential space for us to display graphical and textual Google ads (AdWords). According to a report by ComScore, the ad network reaches 90% of Internet users worldwide! That’s how much you stand to gain. Thanks to the many options of ad targeting, you can be sure that they’ll reach people who are actually interested in your offer but are not yet at the same shopping level as search engine users.

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Where do ads display?

01.

AdSense publisher websites

02.

DoubleClick and Exchange publisher websites

03.

Google websites, i.e. Google Finance, YouTube, etc.

Remarketing

Web dev infographics

We’ve all been there: you click on a website once, and then suddenly their logo follows you everywhere you go. It’s definitely not an accident – it’s a result of remarketing. This type of campaign allows you to reach users who have already visited your website in the past.

Neadoo website

Dynamic Remarketing

Imagine the ideal ad. What should it be like? Dynamic remarketing is probably close to what you’re picturing.

What is dynamic remarketing?

Classic remarketing enables the tracking of users that have visited your website. Dynamic remarketing involves a lot more, including displaying exactly the products theyviewed in the ads.

Benefits of dynamic remarketing:

  • Ads finely tuned to the needs of the users – it’s hard to ask for more precise targeting
  • Displaying ads in the Google Display Network
  • We are effectively combining all search sources of traffic to get you best results
  • Effective ad layouts – Google dynamically composes the layout of the ad being presented based on effectiveness data
  • Comprehensive promotion of a shop’s products

Remarketing Benefits

You can configure your remarketing lists

If your client has abandoned their cart, dynamic remarketing will serve as a great reminder!

Capping

You can limit the number of times an ad displays for a single user. In order for the ad to affect them in a positive way, this needs to be done subtly. Many people associate remarketing ads with something very intrusive – it doesn’t have to be that way!

Wide ad range

Right now, the Google Ads system supports 16 different ad banner formats, as well as text ads that can be displayed on millions of websites around the world.

Facebook Ads

Get attention exactly where your potential clients are. Facebook Ads allow you to post ads directly to the Facebook News Feeds, as well as in the right-hand section of the desktop view. You can take full advantage of the connectivity that comes with facebook, as ads get spread via friend connections, making it easier for you to increase brand awareness.

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YouTube Video Ads

Did you know that Youtube is the second largest search engine in the world? That makes it the perfect ad space for your company. Google Ads now include the option to ad Youtube Video Ads.

Where can my video ads be displayed?
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01.

TrueView video ads

With this type of ad, you only pay for the views and interactions. There are two types of TrueView ads: In-Stream and Discovery. This comes with a number of benefits, such as a wide reach, reasonable payments, and advanced ad-targeting capabilities.

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02.

In-Stream TrueView Ads

These ads display before, in the middle of, or after videos. The ad can be skipped after five seconds of viewing. Payment only applies after the whole clip has been viewed or interacted with (e.g. by clicking).

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TrueView Discovery Video Ads

TrueView Discovery Ads can display in Youtube search results, right next to related Youtube video searches, as well as on the homepage of the Youtube mobile website. The ad contains text and a thumbnail of the video, as extracted by the system. You only pay once the viewer has watched the video or clicked the thumbnail.

Reach your clients with Neadoo!

Just use the contact form below or book a call with one of our experts.