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Search Engine Optimization, frequently referred to simply as ‘SEO’, is the most effective means of improving traffic in Google search results – or SERPs, as they’re commonly referred to as. It involves a number of on-page and off-page operations, all of which are performed with the purpose of increasing website traffic.
With well-managed SEO, your website can really get ahead in organic search results for specific keywords and phrases that are integral to your business.Contact us
Search Engine Optimisation with Neadoo Digital
As Marketing Manager, or anyone else responsible for your company’s growth, it is your duty to make sure that your clients can find your business in the first place.
It’s quite a layered task and it’s easy to miss certain channels. Have you stopped to consider whether you’ve truly done everything to reach your clients?
Here's a little checklist:
Can you see your website after googling phrases that are the most important for your business?
Do you have a website but have never promoted it online?
Is your website still in the works and you haven’t considered a promotional strategy yet?
Are you unhappy with the current traffic and conversions of your website/e-commerce?
Would you like expand your business to new markets and increase your company revenue?
Do you want to become a leader in your industry?
Are you aware that Google Presence is pretty much mandatory if you want your clients to reach & trust you?
What is Search Engine Optimization?
SEO can be divided into two main categories: local SEO and global SEO. Depending on what reach you’re aiming for with your campaign, you should probably choose one option over the other. Here’s a thought, though: why not do both? If you know what you’re doing, you stand to gain a lot this way.
If you’re lost on which type is better for you to start with, though, Neadoo will help you with our professional advice.
We can offer you help right away, no strings attached! Book your free consultation here. Continue reading if you want to learn more first!
Why should you consider SEO?
Increased online visibility & brand recognition
If you optimize your website, you’re ensuring that it’s getting maximum visibility on the world’s most popular search engine. This also helps build the website’s authority.
Increased website traffic, as well as conversions
These high positions result in an increase in traffic, both for your website and e-commerce. If you make your website easier to locate, you’ll attract more people, increasing the chance of them using your services!
Reaching a very well-defined audience
Your website will appear in Google search results for keywords related to your field of operations. You will exclusively reach people looking for the specific products, services and information you can provide them with.
Long - term results
Utilizing SEO is playing the long game. There’s no going around that fact. It provides you with stable results, but only if you’re willing to wait as much as is necessary. Of course, that’s only if you’re working with experienced specialists who follow the best Google practices. Otherwise, you’d just be wasting your time.
Free website hits
SEO costs money. However, some things are free – such as the act of entering your website. You’ll pay us for the operations we perform and the traffic you receive.
Reliable, unobtrusive form of promotion
Organic search results carry with them a level of prestige that many users appreciate. This form of website promotion feels natural and doesn’t bring to mind any suspicious activities. With so many intrusive ads out there, people really appreciate it when they can be informed that a business they need exists. That’s exactly what they’ll get with organic SEO.
No need to search for clients – they’ll find you!
Thanks to SEO, your site will show up in the search results of potential clients whenever they need your services. SEO is all about pulling the client in instead of pushing your services on them. With the right approach on our part, they will find you.
Unlimited range of promotion
SEO pretty much imposes no limits on you. If you can rank high for keywords, it’ll be visible all over the US, as well as anywhere else around the world.
Result analysis potential
Can you measure the effects of your ads displayed on banners in public spaces, radio ads, or newspaper ads? With SEO, the results are easy to measure thanks to the robust analytics tools that measure traffic alongside its source.
SEO is probably the cheapest way of gaining online traffic. For a relatively low cost, your website can show up in searches performed through Bing, Google, etc. Additionally, you have full control over the budget and you can reach a target demographic that is actually interested in your services or products.
SEO gives you the opportunity to establish your brand as an expert in your particular field. This is all achiever through professionally written content, advice blogs, and social media profiles where you can respond to queries as a business entity.
Brand building, AKA Digital PR
The average percentage of businesses discovered by clients through active internet searches amount to 67%. It is an undeniable fact that SEO is crucial in building your brand’s online presence through obtaining valuable links, as well as overall improving visibility with each potential client visit.
And of course, you can’t really sell your product unless they know you exist.
How are search results constructed?
Google’s first page doesn’t comprise just of organic search results – there are also paid ads, maps, knowledge panels, and various other elements that make up the collective Google AI Algo.
The results marked as “ad” at the very top of SERPs are paid results – or Google Ads. The ad fields used to be located above, under, and next to organic search results before 2016. Nowadays, text-based Google Ads in search results can only appear above and under organic results. The only form of Google paid advertisements that can display to the right of search results are Google Merchant ads. Google maps are indicated by a grey background.
They show up in relevance to local search results and are a separate service. The last two records, marked by a green background, indicate natural search results. The goal of our SEO is to put your website in this area.
We know what we’re doing – we’ve been doing it for years
We only work with the best specialists
We offer clear, unambiguous partnership conditions
We have a friendly attitude, which makes it easy to form tight, responsive partnerships
We know how to pick the best solutions and forms of promotion for you
We are honest and diligent
How does Google determine the order in which websites get displayed?
The Google algorithm takes into account over 200 different factors that determine where your site will land in organic search results. Changes are made to the algorithm almost every day, as confirmed by John Muller from Google’s Search Quality Team:
“Yes, we make changes almost every day.”
As a result, this is a very dynamic environment, and in order to score high in organic search results, you need to take many things into account, including:
- Valuable links
- Website content – particularly its uniqueness, usefulness and keyword density
- UI/UX, Speed and Mobile
- URL and page titles
- Content validity
Of course, this is only a small fraction of the algorithm factors. The vast majority are a carefully guarded Google secret. You can find out more about the Google search engine’s functioning from the Google Search Quality Team:
“I can tell you what they are. It is content and links pointing to your site.”
Google Search Quality Senior Strategist