The Future of SEO - TOP 4 Trends

Neadoo Digital
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Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published
2018-01-16
2 min read

After "mobile-first" and "content is king," can we expect anything new in the SEO world? Some claim that we cannot count on a revolution in the coming year, but merely on the evolutionary maturation of all the trends that emerged in recent months. What are our top picks?

RankBrain

Although this AI-based system appeared in Google's algorithm back in 2015, some believe that only now has the time come to harness all of its available capabilities. First - only now does the system possess a sufficient amount of user data to utilize it for optimizing search results. Second - Google constantly refines its algorithm, and in 2017 RankBrain jumped to third place on the list of the most important ranking factors. A time is coming when this will be a key factor in achieving SEO success.

Topical Authority

To appeal to Google bots, it is worth focusing on building your website on solid foundations. These are formed by content, especially articles with links pointing to other, thematically related topics. Information architecture supports SEO. It proves to the search engine that our website is a source of the maximum amount of useful information and resources. This is precisely Topical Authority - that is, examining how many semantically related phrases are present in the articles we write and how they connect with each other.

Visuals

Content is not just text. We have observed the growing importance of videos and photos for several years now, but everything indicates that in the coming year this trend will gain more followers than ever before. What should you invest in? Video search engines, led by YouTube, as well as image browsers, among which Pinterest reigns supreme. A well-described video or graphic will also appear in standard Google search results - and that is what we are aiming for.

This form of SEO is mainly important for service companies looking for customers in a specific area. The difference in the target area must go hand in hand with a distinct SEO strategy. In this case, you should focus on acquiring reviews, adding photos, and regularly updating information about events and your offer. You need to use all available opportunities to reach customers directly. A Google Maps listing is no longer enough, although you still must not forget about it. Also consider whether to invest in AdWords ads. These are just four of many possible scenarios. No one can be sure how the SEO world will change over the coming months. Only one thing is certain - only through continuous work on your website can you keep up with the inevitable changes. You can find more information about the future of SEO in this document.