Social Media Marketing Trends

Neadoo Digital
Team

Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published
2018-01-16
2 min read

Which direction should you turn your attention to during social media activities? A new year brings new predictions. And although an unexpected trend that captivates millions of social media users can emerge at any moment, it is worth knowing which aspects of this marketing we can develop from the first weeks of the new year.

The new king of content - video

It comes as no surprise to anyone that the topic of video content is on the lips of top social media managers. After all, we have noticed this trend before, through the growing importance of YouTube channel subscriptions or the appearance of more livestreams on Facebook. Users engage quickly and very eagerly with this type of content, not only through views, but also comments and shares. This last option, in particular, offers the best chance to win an increasingly larger audience. Instagram has beaten Snapchat and today has more than 200 million users. The past year meant changes for it, such as a greater emphasis on advertising content and Stories. Just look at the channels of the world's biggest brands to see that they are among those that have become regulars on this channel. Let us also not forget that the Zenith report forecasting 2018 predicts a whopping 35 percent increase in time spent watching video on smartphones!

The big importance of ephemeral content

The coming year is a time for a specific type of audience engagement, based on ephemeral content - content that disappears after some time. This trend is directly linked to the new era of video, as stories in the form of Messenger Day or Stories represent ephemeral, yet engaging content. Engagement is based on screenshots and direct replies, both visually and as responses to tasks set by the followed person or brand. Why does ephemerality stand a chance to be the new trend? There is one reason - the truthfulness of the message, authentic reactions, an unconventional form of advertising, and a "here and now" connection. Everything that young people and constantly active internet users need.

Let us not forget about...

... chatbots, personalization, and speeding up communication. Audiences are looking for ads that evoke real emotions, and real emotions that build a brand. This combination could be responsible for our media success in the coming year.