Online Store: Check Out the Latest E-commerce Trends

Neadoo Digital

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Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published

2018-01-18

2 min read

The past year has been a time of massive growth for Polish online businesses. The best proof of this comes from digital marketing agencies, which have gained more clients than ever before. How should you plan your strategy for the coming months? Let us take a look at the latest e-commerce trends.

M-commerce

Everyone has heard this term by now. Online store owners who have not yet responded have one last chance to adapt to market demands. All statistics for 2017 show a huge increase in the number of mobile devices, as well as the amount of time we spend browsing content on smartphones and tablets. Although purchases are still more frequently made on laptops, businesses cannot turn a blind eye to the needs of customers who want to browse online products anywhere - from their daily commute to their evening catch-up in bed.

Active Selling

Let us face it - the number of stores will not decrease. On the contrary, it will continue to grow as more and more Polish entrepreneurs realize the power of selling online. On top of that, e-commerce platforms are becoming more user-friendly month by month, and UX research is no longer a luxury, but often a mandatory step when building a website. This is the exact moment we must realize that online selling goes far beyond just setting up a store and uploading products into categories. The visual appeal of the website format, the way the offer is presented, prompt responses from customer support, as well as social media presence and a clear communication strategy are all factors that influence how a store is perceived by users. Depending on what you offer, it pays to build a presence on channels like Facebook, Instagram, or even YouTube, which will support blog content and updates posted in the website's "News" section. In industries like fashion or beauty, you can already see how the online community has evolved. Customers do not just want to buy items; they also want a place to show off their purchases. A community space created directly by the online store is the best possible solution here.

Out-of-the-Box Strategies

Some international stores are already testing VR capabilities in their day-to-day operations. You cannot afford to ignore this trend. If you can find ways to get closer to your customers - whether through daily Instagram Stories or interactive 3D models available online - you must take advantage of them. To become a visible player in the "e-commerce boom," your strategy needs to show both cleverness and courage. Check out our offer for international online store SEO and stay one step ahead of the competition.