Machine Learning and Content Creation

Neadoo Digital

Team

Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published

2017-11-22

2 min read

Many of us still remember the days when artificial intelligence was associated solely with science fiction. Yet we live in times where it is an everyday reality. Artificial intelligence is present in our phones, computers, on the Internet, and even in simple household appliances like TVs and toasters. The fact that artificial intelligence plays a huge role in online marketing should come as no surprise to anyone. Increasingly, its role is being taken over by specialized AI agents that autonomously execute entire sequences of tasks.

Machine learning - what is it all about?

Machine learning is a type of artificial intelligence that particularly interests us. In a sense, it works similarly to data mining - computers search through data looking for recurring patterns, extracting the most important information from them. However, data mining is about collecting data for direct human use, whereas machine learning uses the gathered data to adjust how programs function. In other words, machine learning allows computers to collect data and draw conclusions from it.

What does this have to do with content creation?

So the question arises: "What does this mean for me?" The answer is fairly straightforward. Google uses machine learning to perform efficient selection of web pages. This makes it easier to filter out pages that do not match user intent. Artificial intelligence is currently advanced enough to figure out what interests us by observing how we browse the web. That is why it is becoming increasingly important to create high-quality content that meets users' expectations. Otherwise (as concluded in an article by Search Engine Land), if the content fails to engage the user, it may drop in rankings, which is definitely something we want to avoid.

What is the takeaway?

From all of this, we can draw at least one important conclusion - focusing on content quality is becoming more and more crucial. If we ensure that users find answers to their pressing questions on our site, or simply attract them with something that truly interests them, we can only benefit from it, both on a technical and human level.