Is It Worth Ranking for Polish Keywords in the UK?

Neadoo Digital
Team

Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published
2018-02-22
3 min read

The statistics speak for themselves - Polish is the second most spoken language in the UK, and it is hard to find a region without a Polish community of at least a few dozen people. These demographic changes require a response from business owners. Due to the number of Poles living in the UK, it is undoubtedly worth optimizing for Polish keywords in the UK - this allows us to reach a targeted group of people who will be interested in using our services. Quite often, Poles living and working abroad prefer to use services provided by Polish-owned businesses. The language barrier is also significant and can motivate them to look specifically for Polish services in the UK, especially when it comes to specialized services like medical care. Currently, these keywords already have quite a substantial search volume:

The Importance of SEO

Search engine marketing is a form of business promotion that allows us to rank as high as possible in search results through website optimization, creating the right content, and securing quality backlinks to the website. If we rank higher on Google, we attract more potential customers interested in our services. Therefore, it is worth making sure that SEO in the UK is carried out thoughtfully and continuously. We have already written about the general principles and costs of SEO earlier. However, promoting a business in the UK does not necessarily mean using an English SEO agency. A Polish SEO agency in London is the solution for entrepreneurs who are concerned about the language barrier or prefer a company that understands the nature of the Polish community abroad, along with its specific needs and expectations. As our experience shows, promoting Polish keywords in a foreign search engine can generate significant website traffic:

Screenshot of organic traffic

Number of impressions and clicks for promoted keywords over the last 12 months

Relatively Fast Results

Optimizing for Polish keywords in the UK means lower keyword competitiveness, although not in every single case. While we are not competing against all British service companies in our industry, we do compete with a narrow group of Polish brands operating in the UK - of which there are, of course, fewer. Less competition means not only avoiding the dilution of your marketing budget, but also achieving the desired results faster. Another option is local SEO, which narrows down the competition not only to Polish businesses, but also to a specific area in the UK. Targeting your SEO to a chosen region is another step toward achieving the desired results more quickly.

Is SEO for Polish Keywords on google.co.uk Easy?

It depends on the industry and the subject matter of the promoted website. The turnaround time for results can range from a dozen to several dozen days. It is important to meet several key requirements:

  • a .co.uk domain,
  • English and Polish language versions of the website,
  • UK contact details,
  • optionally, having a server with a British IP address.

If you are interested in promoting Polish keywords in the United Kingdom, feel free to contact us directly via the form on our contact page.