Increase Sales in Your Store [3 Proven Ideas]

Neadoo Digital

Team

Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published

2018-01-16

2 min read

Online store - check. Logical website architecture - check. Product descriptions - check. What else can you do to make sure a customer not only lands in your store and browses different parts of the website, but also makes a purchase? Check out these 3 tips that have proved to be a bullseye for many companies!

Content, content, content!

And that includes - text, graphics, and video. Having product descriptions is essential and serves as a mandatory element to rank high in search results and attract customers, but if you want to give the audience more, think in terms of their needs. Ordering products online accounts for an increasingly larger share of all purchases, but many customers still worry that a product will not meet their expectations. That is why it is so crucial for product photos to show the item from all angles. Can you afford a 360° product animation? Maximize the potential with photos showing the object in its natural environment, and if possible, amplify the message with video content. This is especially important if your products are expensive and the customer wants to learn about all their features before even considering a purchase. It is much better if they find everything they need on your site rather than at your competitor's.

Reviews

Prove your quality, professionalism, and that you deliver on all the other promises made on your website. Products with positive, authentic reviews next to their descriptions have a higher chance of being purchased. Do not hesitate to email customers asking for a review after a completed transaction. Monitor your Google reviews, and also invest in a well-managed Facebook profile. Here, your audience will not only be able to submit reviews in the designated section, but also share their experiences by leaving comments under your individual posts. You will build your own community based on them. And a loyal customer is more important than ever before.

The long... tail

If you have not yet implemented this solution into your SEO strategy, the time has come to do it. Long-tail keywords consist of more than three words and reflect a potential customer's specific knowledge of what they need. Link these phrases to a specific product category or an individual product from your offer. Allow the customer to reach the exact product they are looking for right away. By shortening their path, you increase the chances that they will choose your store to buy what they need. You can learn more about SEO itself in our article about its costs and the price of website positioning. These are just three tips on running an online store. If you have implemented them and still see no difference in orders, it might be worth running A/B tests. Sometimes, even a minor change can translate into a massive victory online.