HubSpot CMS Hub - SEO, Optimization, Technical Audit

HubSpot CMS Hub makes it easy for marketers to create, publish, and promote content, as well as make changes to websites without needing developer help or coding skills. But even writing all the content in the world will not benefit your business if you do not optimize it for SEO and search performance. If you need support with optimization and SEO for your site powered by HubSpot CMS Hub - you have come to the right place - as an SEO agency with many years of experience, we offer help in building a strategy and implementing it for websites built on CMS Hub. Below, we present a brief overview of what you can do yourself using the built-in tools. Need help or HubSpot SEO consulting? Contact us!

HubSpot CMS Hub - Optimization

In addition to making content creation easier, HubSpot CMS Hub also comes with a range of tools to help you scale and grow. With their help, you will also ensure that your content is optimized for SEO, and your website runs fast and optimally to increase the chances of effective Google search rankings. This does not mean HubSpot has neglected SEO until now! If you have used Marketing Hub before, you know that SEO recommendations have long been part of HubSpot's DNA, but CMS Hub has added even more to it.

What SEO tools does Marketing Hub already offer?

As we have already said, if you have used HubSpot before, you probably already know about all the great SEO tools that the HubSpot marketing platform offers. However, they can be a bit overwhelming for a new user. So let us do a quick walkthrough of the most important elements.

SEO Recommendations

To start with, HubSpot's SEO tool can give you a complete list of SEO recommendations for your entire site. The tool can analyze all content hosted on HubSpot and recommend how to improve it to increase ranking chances. This can be anything: from meta titles and descriptions to tags and URLs. To use the tool, simply go to the Marketing tab, then go to Planning and Strategy, SEO, and click on Recommendations. This tool automatically scans content hosted by HubSpot and returns a list of recommendations. If you want to analyze another domain, click "add URL" in the upper right corner of the page and enter the URL you want to scan. Then simply go to "view recommendations" to see the list of improvements you can make.

SEO Optimization Panel

Whenever you create a piece of content on HubSpot, whether it is a landing page, website page, or blog post, you will always get an option to see how you can optimize your content before publishing it. You can also see how to optimize it while editing content. If you are doing this before publishing, all you need to do is click the "Optimize" tab on the left side of the page while reviewing the content. You will be presented with a range of considerations, and the tool will tell you whether you have optimized the content correctly or if you should make any changes. SEO recommendations you have implemented will have a green checkmark; if not, you need to take action. If you are doing this after the content is published, simply go to the "edit page" tab and then follow the same process.

Content Strategy Tool

One of the best tools in the HubSpot Marketing SEO toolkit is the content strategy and planning tool, which makes it simple to plan and execute a pillar page and topic cluster strategy. Using the tool, you can define your core keyword that you want to focus on, and then use the tool to plan SEO content around it. All you need to do is go to Marketing - Planning and Strategy - SEO - Topics. Here you can browse existing topic clusters or add a new topic to start planning a new one. With HubSpot CMS, all these existing tools are enhanced to improve SEO performance even further.

HubSpot CMS powers everything into action

HubSpot CMS streamlines everything in the background. It delivers your web pages quickly, smoothly, and meets the requirements of the Google Search Ranking metric that keeps developers awake at night... page speed optimization. This is important because page speed serves two critical purposes when it comes to SEO and user experience. First, users are more likely to leave a website if it takes a long time to load. We have all experienced this in the past and know that people are not willing to wait for a slow website when there are so many to choose from. Second, page loading speed is an important factor when it comes to search rankings. Google analyzes website loading speed, and those that load quickly are favored over those that run slower - all other things being equal. For HubSpot, this change is significant because in previous years, the results that appeared after running a site with HubSpot CMS through the Google page speed tester were not a pretty sight. Trust us, it held us back many times. But HubSpot listened to feedback from its customers and developer community. The result is drastic changes in how everything works under the hood.

What has changed regarding page speed in HubSpot CMS?

What are these drastic changes, and how do they revolutionize the way you work in HubSpot? Here are the most important changes that we believe really make a difference:

• They partnered with CloudFlare - the industry leader in distributed content delivery. Thanks to this, every single script, image, and video is delivered to users' eyes via a lightning-fast Content Delivery Network.
• They introduced automatic minification of files and images, etc., as well as combining CSS and Javascript files.
• Advanced image compression that can handle almost anything an enthusiastic marketer can throw at it.

The best part is that you can enjoy all of this right out of the box; there is no need to configure any plugins or upgrade to use any add-ons, it just works... Your de