Can a Lawyer or Law Firm Promote Themselves Online? An Analysis of the New Rules of Professional Ethics

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Neadoo Digital is a dynamic, innovative marketing agency specializing above all in search engine optimization and in running effective Google Ads campaigns. We build SEO strategies that answer the particular needs of every client. Our goal is to help companies of any size succeed in the digital arena - growing their visibility and driving valuable traffic to their websites.

Published
2023-06-07
2 min read

New Opportunities for Law Firms: Welcome to the Era of Online Advertising

Huge changes have taken place that could revolutionize the way law firms conduct their business. The latest Resolution No. 93/2023 of the Polish Bar Council of May 26, 2023, introduces changes that stand at the threshold of a new era for online legal advertising.

The Right to Advertise Law Firms Online: New Rules

From now on, attorneys can use commercial information, which means any form of communication aimed at promoting the services or image of an attorney. But beware, not everything is allowed. We must adhere to certain principles that protect the dignity of the legal profession, attorney-client privilege, as well as the loyalty and independence of the lawyer.

Transparency Is Key: Show Your Rates

The ability to present fee rates, calculation methods, and information regarding civil liability insurance coverage is the new norm. Such transparency is not only permitted, but strongly encouraged. This is a great convenience for prospective clients, who will now have a clear picture of the costs of legal services.

Act According to the Rules: Promote Yourself Wisely

Are you ready to take advantage of these new opportunities? While the new regulations open many doors, it is important to remember the rules. As the resolution states, all commercial communication must comply with professional rules and ethics. Do you want to seize these new opportunities, but do not know how to start?

SEO for Law Firms with Neadoo: We Are Starting a New Era

Understanding and adapting to these new rules can be a challenge, but you do not have to do it alone. With our Law Firm SEO offer, you can take advantage of these new opportunities smoothly. Let us help you adapt to these new rules and discover the full range of possibilities that online advertising brings. Contact us today!